Case study
PeterboroughVan.
PeterboroughVan needed a premium local booking experience for man with a van requests, furniture collections, and small moves across Peterborough. The project focused on making quote requests easier, adding live courier route tracking, improving local search coverage, and connecting enquiries to the Elite Booker backend.
Instant quote flow
Live courier tracking
Photo-supported requests
Elite Booker notifications
Challenge
The business needed to move beyond a generic local website. Customers had to understand whether a job could be priced instantly or needed review, while the owner needed enough route, load, and contact detail to follow up without long message chains.
Approach
We built a mobile-first landing and booking flow with address autocomplete, route distance calculation, load type selection, itemised lists, photo uploads, and a contact modal before request submission. The frontend was connected to Elite Booker for booking notifications and photo handling, while the customer experience included live courier route tracking once a job is confirmed. The site was then expanded with local SEO pages, sitemap coverage, structured data, and performance improvements.
Outcome
The live site now gives customers a clearer route from collection details to quote request, sends booking information to the owner, supports photo-based load review, shares live courier progress, and has stronger Peterborough service coverage for search. PageSpeed audits reached 100 SEO, 96 accessibility, 96 best practices, and 2/2 agentic browsing, with mobile performance improved through hero, video, and image optimisation work.