Checkout conversion
+27%
Case study
E-commerce conversion rebuild.
A retail brand needed to improve conversion performance without changing its core product range. The focus was checkout clarity, mobile usability, and faster page delivery for high-intent traffic.
Mobile speed
-41%
Basket abandonment
-18%
Challenge
The previous storefront had inconsistent product page structure, slow mobile rendering, and friction in checkout handoff. Paid traffic quality was high, but conversion efficiency was low.
Approach
We reworked information architecture, simplified checkout interactions, and improved frontend delivery strategy. Analytics tracking was restructured to isolate drop-off points and prioritise high-impact fixes.
Outcome
The rebuilt experience improved conversion and reduced checkout abandonment while giving the team clearer visibility on funnel performance and release priorities.